One thing about building a successful business is that often times, it is not what you do – it’s what you say. You could have the absolute best product, service, or business opportunity in the known universe, but you are not effective at communicating that to your prospects, then you might as well hang a closed sign on your business and go get a regular job. What it boils down to is this: the words that you use and how you use them are critical when it comes to effective marketing. This is where ad copy (short for advertising copy) comes into play. Especially when we operate in a very web-based society. Ad copy is essentially the text that we as network marketers use to get the attention of our prospective customers and recruits, hold their interest, and convince them to take some type of positive action. This text can come in many forms: print, radio, television, emails, social media updates, etc.
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When it comes to small business these days (or any business really); if you don’t have an online presence, then your marketing strategy is sorely lacking. Think about it. Whenever you hear about a new product, service, or company, what is generally your first step? You hop online, pull up your favorite internet browser, go to Google, and try to find out more information. If they have a website. If they have a Facebook fan page that they update regularly. If they have a Twitter profile that you can follow. What kinds of things they share on Pinterest. Now, you may not check out all of these sites, but I can guarantee that you check for at least two of them. If you don’t then you really don’t understand the power of the internet and how valuable these sources of information can be for both the consumer and the business owner. I am pretty sure that if you have spent any amount of time in direct sales (or sales in general), you have heard the phrase “the fortune is in the follow up”. And this is very true. Whether you are working with prospects or customers, you want to be sure that you are remaining in contact with people to help figure out what they need to accomplish and how you can help them to do that. Having an online presence for your small business is definitely essential these days. You can build a very successful and profitable business by reaching out to your target audience online. And that is what many people are focused on doing. However, it would be a mistake to assume that offline marketing does not have a place in today’s marketing world. If you are neglecting to get off the computer and out into the real world, you are doing yourself, your target market, and your business a huge disservice. Because as much as people love using the internet for their research and communication, we are still social beings that like communicating in person. We are still living in the real world, and a smart marketer knows that their job is to meet people where they are, wherever they are. So get ready to sign off of Facebook for a little while and get out there to meet and greet people in real life. Below you will find some of the top offline marketing techniques that you can use to build your business big and build it to last. One problem that a lot of people face when it comes to having a successful direct sales or marketing business is finding new customers. What many people don’t realize is that finding new customers is more than just a goal – it is a skill. It takes skill to determine what your target market is, where they hang out, how to attract their attention, and how to get them to take a look at what you have to offer. |
AuthorMy name is Monica, and I am a Freelance artist & Archives
May 2019
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